You have access to your customer base, and we do not. That's why we decided to pursue licensing Heli.
Here is how we think we can help you convince your CFO to license Heli from PULR Technologies Inc.
Subject: Strategic Licensing Opportunity with Heli – A Path to Increased Revenue and Market Differentiation
Hello [CFO’s Name],
I’ve come across a promising opportunity to license Heli’s advanced labeling technology, which I believe could significantly enhance our product offerings and open up new revenue streams. Here’s why I think this strategic move aligns well with our business goals:
Revenue Growth Through a Premium Product Offering With Heli’s advanced labeling capabilities, we can expand our product line to include high-density cable tags with unmatched legibility and durability. This addition will allow us to target high-demand sectors such as data centers, telecommunications, and industrial IoT, where customers prioritize efficient, error-free cable management.
We project that a premium tagging line could increase our revenue by $2 million annually, with gross margins exceeding our current line by an estimated 10%. Given the growth in high-density and high-tech infrastructure, we expect this market segment to continue expanding, positioning us for sustained growth.
Estimated Additional Revenue: $2 million per year.
Competitive Differentiation and Market Expansion
Currently, the market for high-density labeling is under-served, with many clients still relying on traditional wrap-around tags that lack durability and readability. By integrating Heli technology, we differentiate ourselves from competitors by offering an innovative, efficient, and customer-focused solution that meets the exact needs of high-density environments.
This differentiation provides us with a competitive edge, enabling us to capture market share from competitors and potentially upsell Heli-enabled products to existing clients.
Projected Market Share Increase
5-7% in our primary regions within the first two years.
Increased Operational Efficiency and Cost Savings
Beyond expanding our product line, Heli’s labeling technology is compatible with advanced tracking and asset management systems, which can streamline our production and inventory management. Implementing this will help reduce production waste, prevent errors, and increase yield rates.
Estimated Operational Savings
$100,000 per year in production and inventory efficiencies.
Alignment with Compliance and Sustainability
Goals With a growing emphasis on ESG, many of our customers are now prioritizing suppliers who can help them meet regulatory standards, such as Digital Product Passports and environmental traceability requirements. Heli’s labeling technology supports these goals by providing clear, durable, and traceable tagging solutions, making us an attractive partner for environmentally-conscious customers. This positioning could become crucial as regulatory requirements continue to evolve.
Compliance Advantage
Increased appeal for ESG-focused clients, helping us secure long-term contracts and competitive positioning.
ROI and Financial Impact Licensing and integration costs for Heli are projected to be around $250,000 in the first year. Considering our estimated increase in revenue and operational savings, we anticipate an ROI of approximately 3x within two years, with a potential increase to 4x or more over five years as we continue expanding this product line.
Projected Financial Impact in First Two Years:
Additional Revenue: $4 million (2 years) Cost Savings: $200,000 Total First-Year ROI: Approx. 3x 6. Scalability and Low Implementation Risk Heli’s solution can be seamlessly incorporated into our existing production processes, minimizing risks associated with rollout. Its scalability allows us to introduce new product lines over time or adjust our offerings as market demands evolve, providing us with flexibility and long-term growth potential.
Summary
Licensing Heli positions us to capitalize on an under-served market, increase revenue through premium products, and strengthen our competitive edge with ESG-compliant and high-performance solutions. The investment is backed by a solid ROI and offers substantial upside as we scale.
Let me know if we can review this further.
I’d be happy to go over detailed projections and explore implementation specifics.
Best regards, [Your Name] Product Line Manager
Here are the compelling points about the business case for Licensing Heli from PULR Technologies Inc.
Reduced Labor Costs
Heli’s efficient labeling solution enables faster cable identification and reduces the time technicians spend on installation and troubleshooting. Quantify the labor cost savings based on shorter identification times and decreased error rates, translating into savings in wages or contractor fees. Decreased Downtime Costs: By making cable management more efficient, Heli reduces downtime for OEMs and their customers. Outline how reduced downtime can result in millions of dollars in avoided costs, particularly in industries like telecommunications, data centers, and manufacturing, where uptime is critical
With Heli's advanced labeling and RFID compatibility, OEMs can streamline asset tracking and inventory management. Show how efficient inventory management can reduce loss, prevent overstock, and lower carrying costs. The business case should highlight how Heli could reduce inventory loss rates, providing substantial savings over time. Scalability for Larger Product Lines: Heli’s approach can manage high-density cable systems with minimal labeling error. If scaled across the OEM’s entire product line, this reduces the complexity and cost of maintaining inventory records, leading to long-term savings
Revenue Growth Opportunities through Value-Added Services Enhanced Service Offering
Licensing Heli enables the OEM to offer value-added services to end customers, such as real-time cable tracking, remote diagnostics, and proactive maintenance. These could be marketed as premium features, opening new revenue streams. Market Differentiation: With Heli’s system, the OEM could differentiate its offerings by providing an innovative, efficient, and modern labeling solution that meets the rising demand for streamlined infrastructure management in high-density environments like data centers
Compliance with ESG and Sustainability Goals Support for ESG Goals
Highlight how Heli’s approach aligns with environmental, social, and governance (ESG) targets, including reduced plastic waste (if Heli’s labels are designed to be more sustainable) and efficiency gains that contribute to lower energy consumption. Many large clients (like telecom and cloud providers) prioritize vendors who align with sustainability goals, adding a competitive edge to the OEM. Alignment with Digital Product Passport and Regulatory Requirements: Show how Heli’s labels help meet digital product passport and traceability requirements, positioning the OEM for compliance with upcoming regulations. This can provide a cost-avoidance benefit, as the OEM could avoid potential fines or retrofitting costs for non-compliance
Improved Customer Satisfaction and Retention Enhanced End-User Experience
By reducing maintenance complexity and downtime, Heli’s labeling solution improves the end-user experience, making systems easier to manage and less prone to errors. Highlighting this benefit can help the OEM improve customer satisfaction and retention, which drives revenue growth and brand loyalty. Customer Trust Through Consistent Quality: Heli’s standardized, high-quality labeling approach reduces variability in installation and maintenance. By ensuring consistent, high-quality labeling, OEMs can boost their reliability in the eyes of customers, leading to stronger long-term contracts and partnerships.
Building Intellectual Property and Innovation Leadership
Licensing Heli positions you as an innovator in advanced labeling, adding valuable intellectual property that can protect market share and provide a competitive edge. Present Heli as a partner in innovation, enhancing your OEM's reputation and ability to set industry standards.